WooCommerce Profit Calculator
Bring WordPress store costs into one order-level view so extensions, shipping, and ads do not hide margin risk.
Ecommerce Profit Calculator
Basic Inputs
Price must be greater than 0.
Platform Commission
Platform CommissionPlatform commission can be a percentage (for marketplace fee rates) or a fixed amount per order.
Ads & Extra Costs
Results
Net Profit
$0.00
Gross Profit
$0.00
Selling price minus product cost (COGS)
Gross Margin
0.00%
Gross profit ÷ selling price
Net Profit Margin
0.00%
After shipping, fees, ads (if on), and other costs
ROAS guardrail
Contribution before ads is zero or negative — fix price or non-ad costs before scaling paid traffic.
Next steps
Save your assumptions, compare scenarios, and get updates when we publish new fee guides and calculator presets.
What to include for WooCommerce
WooCommerce rarely shows full unit economics in one screen. Pull gateway effective rate, label spend, packaging, and labor allocation into explicit per-order fields so extensions do not hide margin risk.
- Stripe/PayPal/Square: commission % or fixed per order
- ShipStation, PickPack, 3PL: shipping + slice of monthly minimum in other costs
- Membership or subscription plugins: amortize active members over monthly orders
WordPress-specific cost lines
Hosting and ERP are usually fixed — only move them into other costs per order when you deliberately build a fully-loaded SKU model.
- VAT/GST collected: exclude from profit unless you treat it as pass-through only
- Coupons: reduce selling price to match realized revenue
How to read outputs vs Shopify
The math is identical to other channels; the difference is which fees you choose to fold into commission vs other costs. Document your mapping once and reuse it for seasonal promos.